Document Type
Article
Abstract
Social media use is growing around the world. There are currently 5.41 billion people using social media globally with about 63% of the world’s population actively using at least one platform. Social media platforms are popular among marketers as well, spending $247.3 billion on social media advertising globally in 2025, and comprising 30% of all digital advertising spending.
Publication Date
8-24-2026
Recommended Citation
Risner, Jill and Kincaid, Elisabeth Rain, "Augustinian Insights for Social Media Marketing" (2026). University Faculty Publications and Creative Works. 1151.
https://digitalcommons.calvin.edu/calvin_facultypubs/1151